https://www.ruthannearicheta.com/work daily 1.0 2021-06-20 https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991989721-7FCF9B8PKB115OWJ7MT5/dribbble-shot-for-ui-design%402x+%281%29.png Work - Happy Tails End to End Mobile App A mobile application for dog owners to track their dog’s exercise and training. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991547977-3AM4Q2AJUU3FSJ9HL7VX/macbook-pro-mockup-scene%402x.png Work - Mirror Responsive Design ECommerce clothing brand with a goal to build an online presence through rebranding and a user friendly responsive web design https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991619149-FMKEP13Z92OZENC9CD0V/iphone-11-pro-mockup-scene%402x.png Work - TikTok Category Organization Feature A feature that allows users to create categories within their liked videos tab to make finding videos easier. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991673405-PYVE5CAYF9JN1DSS9Z2J/macbook-pro-and-iphone-x-mockup-scene%402x.png Work - Ohh Yeahh Responsive Design A small owned food business that wanted to use rebranding and the creation of an online presence to grow their customer base as well as make ordering easier for their customers through a responsive web design that can be used on all electronic devices https://www.ruthannearicheta.com/about daily 0.75 2022-01-17 https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622412108259-VMMUBZM6090JELUKZGPX/20201024_154054_Original.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ruthannearicheta.com/mirrorcasestudy daily 0.75 2021-06-27 https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623989023211-TN5CKSK0MMN65155U6WA/responsive-mockup-scene%402x+%281%29.jpeg Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1607144091531-9X6S2Y0MZULZRMAKZ035/nordstrom+.jpg Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1607143502631-UMHURJQUZ4Z073KDDKMO/hm.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1607144044503-S83DXCTIEQK57HYVNAK9/uniqlo-logo.jpg Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623989160140-2IF7EERFRLC5PIA3MKT1/Frame+1+%281%29.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623989218868-KLOEX8S263THCTDP2HDM/DesignLab+-+Empathy+Map.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623989274526-UYQ9LHTMGV60JOR79TQC/Frame+1+%282%29.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623989491799-WEHLPCC369GB9PP3NQOL/mirror.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1607220183191-6IQ5IZ13RDKULVY56HMC/Screen+Shot+2020-09-27+at+6.18.18+PM.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623989817714-DUOZGGV8WFSWN4MGS6AK/Frame+1+%285%29.png Mirror - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623989993117-UHEO52JFEVG7E2SDQJM1/Frame+1+%286%29.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624820281114-HLWZSCU5NRP1VVCV32W7/UserFlowMirror+%281%29.jpg Mirror - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623990687547-MIGPUACG3CGRTDXZ6MRX/ProductPage+%284%29.jpg Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623990648471-LW2ZF7TGBKATN0ZMBPU4/CategoryPage+%281%29.jpg Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623990458575-2NMQQVG5VZP7YL0OCXNI/Landing+Page+%281%29.jpg Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623990503586-6PN7HPRNTVM7GA4KCWU8/SearchResults+%281%29.jpg Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1607236188604-P7BRO7GAXSC0GBA3H891/Screen+Shot+2020-12-05+at+10.28.39+PM.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991280166-4H0SSQ4PUZ2SW56P17EV/ProductPage+%285%29.jpg Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991335893-QF26QMWG4Y6FMA9TPZ4L/ProductMobile.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623990893597-YS069W4FX4UNK3FQJ1M5/Mobile1.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991211909-U35OSRLEFVF18H0EXHIX/Desktop1.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991306752-PEDRN7ZEI22PYNLQ5R61/Producttablet+%281%29.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991082054-14SRLN1HHFZ8RT9WRA2R/Tablet1+%281%29.png Mirror - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991391991-86H090SQBQT3PZF6AOD9/Frame+1+%284%29.png Mirror https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1607276891936-589Q399RYXY58JN7PDST/Screen+Shot+2020-11-02+at+10.27.16+PM.png Mirror - Results: 100% Completion rate 5/5 had no frustrations when completing tasks Post-Usability thoughts: It’s rare to come out of a test with no user feedback and therefore difficult to figure out what areas needed improvement. After reviewing the screens closely, there were a few areas that needed editing. They were difficult to detect when going through the prototype while completing the task but visible when paying attention to all components https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623991467019-YVOGCFMZ9K13ZT7OA1QS/AffinityMapUsability.png Mirror - Affinity Map: An affinity map was created to organize the results of my usability testing. To do so I categorized, by participant, information based off successes, things to consider, and improvements. This information will then help lead to the final revisions of the Mirror site. https://www.ruthannearicheta.com/ohhyeahhcasestudy daily 0.75 2021-06-27 https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624168901299-ZPGDXIJBDY7WYMS8UPG0/website-showcase-mockup-scene%402x.png OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1613809689989-5IDJ3HOZ7ZC96FJSKPHZ/DTF.png OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1613809585434-9V795NKQCCWX69PMSN9T/dominos.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1613809468839-RUV6CJ6Q54BXFMMED8PZ/everydayeatery.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622774203893-D1ZZSQ3A33LN3KFQRFU2/Screen+Shot+2021-06-03+at+7.36.04+PM.png OhhYeahh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622774589620-YE4RXN6QF2IYD7TY1TP3/Screen+Shot+2021-06-03+at+7.41.02+PM.png OhhYeahh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622774331625-VABLZQ6H696T3DACRTM0/Screen+Shot+2021-06-03+at+7.37.26+PM.png OhhYeahh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622774560314-NV19T5HO15SW5W499A6V/Screen+Shot+2021-06-03+at+7.42.19+PM.png OhhYeahh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169002535-AAIC2U023NM9FK3E2MFK/PersonaOhhYeahh+%281%29.png OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169029300-OSGLXI816OK0GHDE1HK6/ProjectGoalsOhhYeahh+%281%29.png OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1613542264752-OW46WG8TJTBVGNWLSGST/Screen+Shot+2021-02-16+at+10.09.30+PM.png OhhYeahh VIEW FEATURE ROADMAP https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624819558655-KZGVL5OLW4YS5EWKZ7MX/untitled%402x.png OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169103190-US23POKLW0BGIVOX5L4L/UserFlowOhhYeahh+%281%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1613631411362-2YL930SRZBYFUN1PA01H/Screen%2BShot%2B2021-02-17%2Bat%2B10.54.45%2BPM.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169206379-5M9ZXQT3A40ZSQX6RSRA/Lofi2+%282%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169259275-WIL8H583L46RHB4KLMBF/Lofi4+%282%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169184268-RYJMOMHTCWP7333BS8D9/Lofi1+%283%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169235657-PJWE3ZS9NZYEZ9M7DJ9O/Lofi3+%282%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169436885-VC0E7TJOHUSCYJPE2KS3/MobileLofi1+%281%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169323448-E9UIM0JFXQMSZ7KKAHNY/Hifi1+%281%29.png OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169601394-HU29X3T98OIB6RDHYJY0/Tablet+lofi2+%281%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169366463-P1ZAB83KP8PDFEH9TTQE/Tablet+lofi1+%281%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169555834-2VF92ZWFS3EHSW15ZV5O/Hifi2+%281%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169650596-P9IZ3SHP59L6L89HEQ1V/Mobilelofi2+%281%29.jpg OhhYeahh https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1613543392428-QEXZT6ZI6VAYTA5212LM/Screen+Shot+2021-02-07+at+10.42.15+PM.png OhhYeahh - Results: 100 % Completion Rate 2 out of 3 participants completed the task smoothly by accessing all available links on prototype to get to end destination 1 out of 3 participants showed confusion of where to order by going to menu first through the navigation bar and then using CTA to get to order form 3 out of 3 participants completed task under 5 mins 3 out of 3 participants stated organization of design and clear labels made it easy for them to navigate through the site and complete task https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624169681158-9FIZKRIKLFJURVI7EFUQ/OhhYeahh-UIkit+%281%29.png OhhYeahh https://www.ruthannearicheta.com/tiktokcasestudy daily 0.75 2021-06-27 https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1617246422668-W8W8GKWBPPMDA4TB6RNY/Tiktok+Mockup.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1617085355370-HD673YTRTED8HNN1Y0HX/pinterest.jpg TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1617085311945-8BWHDSKJUXS474U8BY2H/instagram.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622524199915-ADJVWKNA1U9390BR1KUW/Screen+Shot+2021-05-31+at+10.05.11+PM.png TikTok - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622524212890-IIWN2AMNQXF16S3JR2TJ/Screen+Shot+2021-05-31+at+10.05.38+PM.png TikTok - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1617085061223-JY5TPLON7WG9G2IU5DYQ/IMG_6211.jpg TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1617085091023-VL5Q7PC9AXLLH0P94ANI/IMG_6212.jpg TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166256683-5IOSFXY35A72AK77255S/PersonaTikTok+%282%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166312108-UP0TT7WJL7TF0QYSLMDC/StyleResearchTiktok+%282%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166543222-DTI0MSIUF8FVCP7HSVFA/TikTok+Userflow+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624816892985-QOWJ70USAZ8DQNCC9JG6/Tiktok+UserFlow2%402x.png TikTok - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167093227-LX4JU5QNK4AWR22EYWNH/Category-Options+%282%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166691173-AOU52RK7IFPDLPVSUEP3/FYP-CategoryPopup+%283%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166807248-BNEE1S390C242XET5LRB/FYP-CategoryPopup-Confirmed+%285%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166654538-DN8QOYX6QL9306UJW4VW/FYP-AddtoCategory+%282%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167031705-SAKX2UQ3XDOHO0DEJFQR/AllLikes-Category+%285%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167006761-NXEGKHWY0ZJQURYAS0P8/AllLikes-Category+%286%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167112015-0ZZ2YZ00QEUH5IG7NH2Z/Category-Edit+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166887351-ZCRFDGV2166WF8UDXRVF/LikedVideos-Page-NewCategory+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166724408-9BRWVXCELXW7CJBWNJ41/FYP-CategoryPopup-Confirmed+%283%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166972010-H5TS3VAIM2MN0TWCY8RC/AllLikes-Category+%284%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166762100-W49WQ834RUN4PEML6DRQ/FYP-CategoryPopup-Confirmed+%284%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624166854746-8YQB7K6C2Y5EWXJ1Y176/LikedVideos-Page+%284%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167651262-5TOAHH6DJ7FBHSQM98V7/Category-EditCategory+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167521928-5BZZQNYRU7TILMCD99CJ/AllLikes-Category-AddtoCategory+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167620568-201OR8RHWEPIVVZS62CH/Category-Options+%283%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167224604-PLVYHEE88UE303DHJ6FC/FYP-CategoryPopup+%284%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167249091-X8YJ7N7SIPS06XFJLMQJ/FYP-CategoryPopup+%285%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167325096-MQL4OUKTFRNMC8C7C5RH/LikedVideos-AddCategory+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167541511-4QDLPBYSS4IPAIYXV9MG/CategoryList+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167444360-Z2TBM66LRVB6DEO4W2QW/AllLikes-Category-AllSelected+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1617087145931-JNUBVNDWSS5ZA6TUYA6R/LikedVideos-Page+%282%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167395811-5GANG1ACZGP5F3Z8478G/AllLikes-SelectMode+%281%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167201833-WHV9GXW1JD9A3U5VB1I5/FYP-AddtoCategory+%283%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167362450-A6V243SBN9NQNUOMN9UB/AllLikes-Category+%287%29.png TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1617085567311-5TN9DSV3YNVKQT7951SG/Screen+Shot+2021-03-29+at+5.28.28+PM.png TikTok - Results: 5 out of 5 of participants expressed concerns in the visibility of the “select” button 3 out of 5 tasks showed difficulty in determining how to select videos All participants stated the feature made it easier to find videos A lot of confusion came from user error due to being unfamiliar with the feature but as users did more tasks, they became more comfortable navigating through the feature https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167720511-HRXQBTN4XVVGWO25H8IS/TikTokAffinityMap+%282%29.jpg TikTok https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1624167750330-AO7MH9JNN8MGLIEVUANG/TiktokUIKit+%282%29.png TikTok https://www.ruthannearicheta.com/happy-tails daily 0.75 2021-06-18 https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622563558666-EIT4CV38RHOT121KSFOB/Welcome+%282%29.png Happy Tails https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622090773784-615NAB87Y3WQQ3K4W6BV/IMG_6335.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622090577786-D9M59FV63062QKKVD9LD/IMG_6332.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622090613711-IKN48CGV0I49I1L2695G/IMG_6333.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622090801392-5LAU60N7SWX9JQQNRMPV/IMG_6336.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622090722001-G2K1KDG44CMM5C72KU8A/IMG_6337.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622090686922-Z3ZOG41E3VFXOL8MNEQF/IMG_6334.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622092205382-JNZN8OYG6Y3GK5L7CC3P/Screen+Shot+2021-05-26+at+10.09.33+PM.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622091803788-VEOB9ZABW2HEPGK5H0R8/Screen+Shot+2021-05-26+at+10.01.14+PM.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622091761339-TGHRNBGFH17M5PFUSI9J/Screen+Shot+2021-05-26+at+10.00.18+PM.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622091815411-D9KF17LA92BZWB2P7B49/Screen+Shot+2021-05-26+at+10.01.54+PM.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623993101406-OQX909WTKSDIDOUCQIIG/PersonaHappyTails+%281%29.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621967129346-J9NP3UJ52GTWF85OFCCT/Screen+Shot+2021-05-25+at+11.24.23+AM.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623993381213-KSH5ZAX4CZFJAFK4EO54/Happy+Tails+SiteMap+%281%29.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623993619337-TGZOE19USLIOSS3EHHZ0/User+Flow__ProgressCheck%402x+%282%29.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623993689983-FJMOKA2GTN5U1ATMDQHD/Happy+Tails+User+Flow__Alert%402x+%282%29.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623993768635-HMKG7NENQ8N02WYDLLRP/Happy+Tails+User+Flow__Onboarding%402x+%282%29.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621965125896-01G5RG4QKVOZO2TSPLIG/Screen+Shot+2021-05-25+at+10.51.15+AM.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622399064140-WBYFHIXHQ15FXQAM6X7V/0001+2.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622399044611-D32KXZ0MQOGI3RWQUEV9/0001.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622399097149-P2UREI5MEP439G4UDROV/CALCULATE-1.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622399121877-DW1E8B10NGABHIAX6ON9/Scanned+Documents+2-1.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621965291838-DDZKAXQJXPU8HPN080DV/UI+Kit+%282%29.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1623993991619-XLS4EOQ12X988SPN093J/Frame+1+%287%29.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964884504-L8O2DGNW4JTEN2QRCRM1/HTmockup14+%281%29.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964908040-SWMR8YF5Q29WJ3XDIGFS/HTmockup16.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964516109-ACCTCKC6JJH3IHMSO6XW/HTmockup8.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621963191612-9IV4NC0NL2XWVJTR0VUZ/HTmockup3.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964783478-DWWWCVC16CME0PXSA2MY/HTmockup15.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621963158844-YNNUNQIJZSR0E5X8BCDE/HTmockup2.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621963935441-XEDRGA8NFIBD3ZJ5K3RW/HTmockup5.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621963975604-9PEK16RL73WOMTIZS7XR/HTmockup6.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964094430-ZUC3DLN2KA0IJPZYA9EX/HTmockup7.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621963122458-D7DKUX82U8JKAMV9MAAV/HTMockup1.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964715147-V5J8XYCYM1NVHEQ5C1AD/HTmockup13.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964540415-IZUHNEGJE9U2U4Y9LGXP/HTmockup9.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964598044-6GARWB711BDLMUMVSMVE/HTmockup11.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964625946-W1GUWY9BF6RV7ODMTWP9/HTmockup12.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621964569268-Y57DAGAHZQ1JBA5UMV7O/HTmockup10.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1621963228635-R9PHH9CJBOKJXIF4ZV09/HTmockup4.png Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622179151268-A3K0UD4IG1R1W8I3V65B/Screen+Shot+2021-05-27+at+10.18.19+PM.png Happy Tails - Results: 100% completion rate Participants are more likely to use a button they see instantaneously than tapping through to find one (quick add activity on tab bar versus the activity page button) 2 out of 5 participants showed concern of showcasing weekly, monthly, and yearly goals asking if all was necessary 1 out of 5 participants suggested a different location for the save button the activity page after inputting a note to improve flow 1 out of 5 participants stated that too much information was on the home page https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1622409961505-WCX3SCRG3LWCZDAJXCVJ/Happy+Tails+Affinity+Map+%282%29.jpg Happy Tails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ruthannearicheta.com/contact daily 0.75 2021-06-03 https://www.ruthannearicheta.com/jobpage daily 0.75 2021-08-02 https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1627858657586-O2F7GJAOZMUZ99BRTIU1/Mac+-+Chrome+-+Light.png Job-Page - Wireframes “The attention to detail is astonishing. The design is so clean and focused that it makes the process of navigating and ordering seamless.” https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1627857718555-6FFJ4H6RXUBVFFXHUVG3/Group+440+%281%29.png Job-Page - Branding “One look at Ohh Yeahh’s logo and website and I was sold. It drew me in immediately to order from them.” https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1627852481831-21ZVZ5QZO7OYF1LMGCEN/Group+24.png Job-Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1627853452862-J05HWMCPOEQRDXDJGKCL/Group+25+%281%29.png Job-Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1627856322790-KQUHVW9X9ADGGGYCPFEU/responsive-mockup-scene%402x.png Job-Page - Responsive Designs “The convenience to be able to order from any device makes life so much easier” https://images.squarespace-cdn.com/content/v1/5fbc6f08a69c757b9fa8657f/1627852522577-V05URWHAW5NJKBJIKNQN/Group+25.png Job-Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference.